Like master watchmakers practicing their timeless craft, DITA provides a reprieve from a mechanized world where grace, beauty, and craftsmanship are increasingly considered antiquated concepts. Inspired by generations of artisans and craftsmen who came before, they have dedicated their lives to the mastery of our art form.

Their unique creative and production philosophies blend East with West in perfect harmony to create optical frames and sunglasses of lasting beauty and quality. Dita's perpetual mission is to create the world's finest and most beautiful eyewear because for them, a passionate commitment to excellence is the only acceptable way of life.